Colorfuller Holidays.

7.4 million small creative businesses sell on Etsy. For most of them, the winter holidays are the most important time of the year. To prepare sellers, Etsy hosted an educational online-event in early fall.

Aran Quinn brought me on board to help develop and produce Motion Design for the event that - instead of dipping into holiday kitsch - embraces the extreme diversity and cheerful spirit of Etsy.